Surely, anyone who occasionally walks through supermarkets or shopping centers, noticed that always a wallet or credit card is emptied by a much larger amount than planned in advance. Went out to take bread and milk, but for some reason you come to the checkout with a full basket.
In fact, you are forced to recruit more. On the invisible tricks with which supermarkets and shopping centers "bred" consumers, then in the material.
1. Extravaganza of aromas
Smells in shopping centers.
In the cooking and home baking sections, they do not specifically install powerful extracts, allowing fragrances to fill the space. The calculation is simple, mouth-watering odors wake up the buyers' receptors, and a hungry customer is a great buyer. In this state, the attractiveness of products increases significantly, as does the food basket of the consumer. So if you do not want to buy extra food, stick your teeth and pass by the "fragrant" departments.
2. Light in the fitting rooms
Sly light and mirrors with secrets in the fitting rooms.
Many buyers do not even know how cleverly they are manipulated by the owners of outlets. Now we will talk about mirrors and lighting in the fitting room of clothing stores. Surely, you are faced with such a situation that at the time of the fitting-buying thing seemed perfect, and later, at home it seems to be completely different. And this is not surprising, because in the fitting booths hang special mirrors that make us slimmer and more tanned. The same applies to lighting, correctly directed light can advantageously change the color of clothes, skin and even hair.
The calculation of entrepreneurs is simple: the more buyers like themselves, the more willing they are to buy. If you do not want to get caught on the trick of the owners of boutiques, after fitting go out to consider the outfit in the hall. There, the lighting is closer to the day and completely different mirrors.
3. Lack of windows and hours
The space near the box office.
In many supermarkets, the cash register tape is not too large, and there are no empty shelves around. All this is not saving for the sake of, but in order that the buyers do not have too much space for the calculation of purchases, and accordingly did not have the opportunity to carefully look at the contents of their cart. That is, the likelihood that you change your mind to pay something is negligible, and therefore buy more.
5. Cozy atmosphere
Cozy atmosphere inside the shops.
At the entrance to the shops from the noisy corridor of the shopping center you are greeted by pleasant music, soft light, stylish decor, and a pleasant aroma soars in the air. All this is done in order to delay customers on the trading floor a little longer and increase the likelihood of making a purchase.
If you often visit the same supermarket, then you probably know the situation when all the goods are drastically moved to another place. Regular customers are outraged, but obediently wander around the store in search of the right departments, while simultaneously paying attention to other products. This trick is part of a clever scheme designed to make you see more products, and accordingly the size of the food basket has increased.
7. Artificial excitement
Half-empty shelves and artificial hype.
If in large supermarkets you come across shelves with flashy "holes" - do not think that this is the work of buyers who dared the best product. In fact, this is the trick of merchandisers, who thus create the illusion of increased demand. A kind of psychological trick that makes customers think: "Since almost everyone has been dismantled, it means a quality product." Most often, everything is exactly the opposite. Thus, shops get rid of stagnant products. Tip: do not pay attention to the number of items on the shelf, take a proven and in adequate quantities.
8. Mirrors on the trading floor
Mirrors on the walls of the trading floor.
If the purpose of the mirrors in the fitting rooms is to make us, the buyers, more beautiful, then the mirrors hung in the sales area have a different function. Many of them are hung in the corners where the light is refracted and they are designed, first of all, for insecure, notorious individuals. The fact is that most people automatically look at their reflection and if what they see does not satisfy them, there is a need to change something. For example, buying a beautiful blouse or dress.
9. Fairy of color
The probability of selling an attractive product is much higher than discounted, but spoiled. Shop sellers are well aware of this and use various tricks to bring the showcases to the ideal. Most often, to improve the appearance of products, helps competent lighting. In the light of special lamps, bananas get a beautiful yellow hue, unripe tomatoes turn into scarlet, and apples get a glossy shine.
10. Favorable offers
Shares from the series: "Buy more, pay less."
Most people willingly buy goods in large quantities with large banners "Action! Only 999 rubles." This trick allows you to create a shopping rush from scratch. However, if you think about it, it becomes clear that there is no difference between the price tag of 1000 rubles and 999. But the magic power of the words "action", "sale" and "benefit" do their job. In order not to spend more, always divide the price tag by the quantity of goods and compare this bag with the price per unit. Most often, it turns out to be no lower, and, accordingly, there is no benefit.
11. The illusion of chaos
The illusion of chaos on the trading floor.
When choosing between neatly folded T-shirts on the shelves and things that are randomly hung, not sorted by color, the buyer will unconsciously choose the second. The lack of order, as it were, hints that it is this stand that is in demand, which means that the best is kept there. In fact, sellers simply use the methods of psychological impact on the client, and on such hangers they often place goods from old collections.
12. Cafes inside shopping centers
Open cafes and restaurants inside shopping centers.
In any shopping center there are small cafes and restaurants. Most often they have an open layout and are a kind of entrance yard: small tables, uncomfortable chairs, noise, din and many prying eyes from all sides. The purpose of these institutions is to create the illusion of rest. Many tired buyers stop at these cafes to eat and rest. However, the consumer will not receive complete rest here and will soon go shopping again, making room for others who want to rest. As a result, the cafeteria, which rents the space, made a profit, while the recharged buyer will spend some more time in the building.