Supermarkets know more about you than any psychologist, they know your habits, reflexes, desires and intentions, with which they can play as they wish. Want to save money?
Supermarkets know how to make you spend even more, but at the same time thought that you spent less. The vast majority of supermarkets use these 15 tricky tricks to control your brain and money. Keep yourself in hand and read about them further.
Good old layout
Well, this trick is well known to everyone for a long time, what supermarkets want to sell, they place at eye level, which is selling well above or below, and at the very bottom of the shelves you can often see a product that can interest children.
Here, too, everything is logical, where the beer is, there is fish, with chips and nuts, and where the chips are, there is a sauce for them. Thus, the supermarket makes the choice for you, and the need to search for a pair of product disappears by itself.
Search for the necessary
You, probably, noticed that having come into the store for the necessary things, you leave it by buying on top of all the unnecessary rubbish, for the purchase of which, moreover, you spent even more money than for why you came there. And all because the main types of products are scattered in different parts of the store. Milk in one part, meat in the other, bread in the third and so on. After all, if all this was in one place, then you would just take everything you need and leave the store, and this is exactly what all supermarket owners are afraid of.
Probably you also visited the idea of the narrowness of the aisles, in which two carts can barely disperse. This is also no accident, because passing through a narrow aisle, you can simultaneously see the product from the left and right shelves of the row.
Who doesn't need a bag of peppers or a 5-pound bucket of ice cream? Manufacturers want you to think that by buying more you save money, but by doing so you simply buy what you don’t need, i.e. much more than you need. Manufacturers are not interested in whether you eat up all the packaging or throw away the spoiled half, because you just did not have time to use it, the main thing is that you return to the store again and buy a new one with the confidence that this time you will definitely finish it before the expiration date.
We are being watched
How to make ordinary customers to become permanent? Turn a supermarket into a club, and distribute club cards to its members! Now you will go to this supermarket, because you have a discount there. Also presenting a card at the checkout, you also give information about your purchases, which supermarkets use to explore you, your habits and preferences.
If you think that the probes do not work, then you are mistaken. Probes can, and force visitors to buy what they just tried. Some of them buy because they like it, because they usually give to try really high-quality products, while others buy because of a sense of duty, because they feel a sense of responsibility for a free-tried product.
Beautiful displays with products
Seeing such displays with beautifully placed products on them, the buyer perceives them as a promotional item, but in fact, these are just beautiful shelves with products that the supermarket is trying to promote.
Peeled and washed fruits and vegetables
Laziness, the exact same trading engine as advertising. Why buy vegetables, wash them, peel and chop them, when you can buy ready-made vegetable mixture? Studies have shown that washed and peeled vegetables are several times more expensive than the original raw product, but who cares, right?
Seen shelves with all sorts of stuff near the box office? This is one of the most powerful tool stores for selling small goods and sweets. Next time, standing in line at the box office, try to catch yourself thinking that you are busy examining gum and chocolate bars, and you are not thinking about the refutation of string theory.
"I need to fill it!"
The bigger the supermarket, the bigger its carts. In many supermarkets they even refused to use baskets, only carts. Rolling along the rows of a huge cart, the buyer reluctantly wants to fill her empty net space. Marketing research has shown that large carts force us to buy 19% more.
Agree, nothing gives freshness to vegetables and fruits more than their brilliance and water drops on the surface. The store staff sprinkles fruits and vegetables so that they appear fresher to customers. And it's okay that due to high humidity the process of decay begins much faster, because this trick really works. In addition, water can add some weight to products.
Smell of sale
The aroma of fresh bread, sweet cookie datura and the captivating smell of grilled roast chicken ... All this literally enslaves the brains of customers, forcing them to go through the whole hall and buy ready-made products. You buy it, otherwise your salivary glands will simply kill you.
Strategic music selection
In stores, calm and slow music is usually played to instill a sense of calm and confidence in customers. If fast rhythmic music played in the store, you would make purchases and leave the store much faster, while on the contrary, it makes you spend much more time looking at the shelves.
Treacherous yellow price tags
This trick is as old as the world. Seeing the yellow price tag, the buyer thinks he is making a profitable purchase, and the more the crossed out old price is, the more confident he is. Overwhelmingly, the seller did not expect to sell the product at the "old" prices. This trick, like no other, attracts the attention of buyers and inspires him with a sense of serious gain.